Industry
Fragrance & Perfume Retail
web-development
Type
Small-Scale eCommerce Website
Berton Perfumes is a boutique fragrance brand website developed for a growing small-scale perfume business aiming to establish a premium online presence.
The objective was to create a clean, elegant, and conversion-focused platform that allows customers to explore products easily and initiate purchases with minimal friction.
Due to budget considerations and the brand’s early growth stage, the purchase flow currently redirects customers to WhatsApp for order confirmation. However, the system architecture was intentionally designed to support full payment gateway integration in the future without structural changes.
This approach enabled a fast launch while maintaining long-term scalability.
The design reflects a premium and minimalist fragrance brand identity aligned with luxury perfume aesthetics.
The user interface emphasizes sophistication while maintaining simplicity to build brand trust and encourage engagement.
Elegant and clean product presentation
Minimalist layout aligned with luxury branding
High-quality product imagery
Clear pricing and fragrance descriptions
Strong call-to-action placement
Smooth browsing and easy product discovery
Clear communication of scent profiles and pricing
Direct and frictionless purchase initiation
Performance efficiency was a core priority during development to ensure stable user experience across devices and varying internet speeds.
The frontend architecture was built to remain lightweight and optimized for fast loading.
Fast loading pages
Lightweight frontend architecture
Optimized product imagery
Smooth navigation between product pages
Clean and maintainable code structure
The website was developed using a modern full-stack architecture with scalability and SEO performance in mind.
Next.js was chosen to provide server-side rendering capabilities, SEO optimization, and a clean modular codebase.
Frontend: Next.js (React Framework)
Backend: Next.js / Node.js architecture
Rendering Strategy: Server-Side Rendering (SSR)
Component-based responsive styling
Cloud-based optimized hosting
Scalable routing system
Future-ready payment system integration
Elegant product catalog structure
Individual product detail pages
WhatsApp-based order initiation
SEO-optimized page structure
Lightweight and fast frontend performance
Scalable backend architecture
Future-ready payment integration capability
Clean and brand-focused user interface
Currently, when customers select a product and proceed to purchase, they are redirected to WhatsApp for manual order confirmation.
This model was selected to reduce operational costs and simplify logistics management during the early business stage.
It enables direct communication with customers, flexible payment handling, and personalized service.
The setup is ideal for early-stage or low-volume businesses seeking fast deployment without full eCommerce overhead.
The website is fully responsive and optimized for desktop, tablet, and mobile devices.
Special attention was given to mobile layout, considering fragrance purchases often originate from social media traffic.
Adaptive layout for all screen sizes
Mobile-optimized product browsing
Responsive product detail pages
Seamless interaction across devices
The final result is a modern, elegant, and cost-efficient fragrance brand website tailored for a small-scale business.
The platform delivers strong brand presentation, smooth browsing experience, direct customer communication, and scalable architecture for future automation.
This project demonstrates the ability to deliver budget-conscious yet technically scalable solutions using modern full-stack development with Next.js.
